50 One-Sentence Marketing Tips
Most marketing efforts don’t hit the mark, so it’s no wonder that sometimes the marketing industry is looked down upon by others who don’t work in marketing. It’s your responsibility, as a marketer, not your audience, to make your marketing relevant, memorable, and impactful. To help you think differently about how you market, how to better connect with your customers, and prospects, and make a big impact, I compiled a list of pithy sentences.
GUIDE
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GUIDE • 1 min.
The Ultimate Guide to PR and Marketing Conferences (January 2023)
Looking for a guide to all of the PR and marketing conferences in January? We've released an updated (and interactive!) comprehensive marketing and comms conference calendar for 2023!
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GUIDE • 1 min.
What is Contingent Labor? A Definition and Explanation
If you work as a contingent worker, then you’re often not an employee of the company you work for. Rather, you’re an independent contractor or freelancer who handles the hiring and management of your own staff and schedule. Contingent worker...
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GUIDE • 1 min.
How to Build an All-Star Marketing Team on a Bootstrap Budget
A lot of small businesses start off with just one person, maybe even just the founder as the sole employee. This can be doable in many instances, but it’s important to know how to scale your marketing team when needed without breaking the ba...
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GUIDE • 2 mins
Why a Contingent Workforce is the Solution to Your Marketing Team Woes
If you’re like most modern companies, you have plenty of marketing resources at your disposal, including social media managers, content writers, influencer outreach teams, and more. You might even be thinking about hiring a full-time employe...
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GUIDE • 4 mins
How To Set Your Rate As A Freelancer (Step by Step Guide)
As a consultant or freelance marketer, you are in charge of your own rates. There is no set amount that you must charge for each project, which can be both liberating and daunting at the same time. Instead, you have to determine what is fair...
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GUIDE • 2 mins
Interview Tips: How to Nail a Video Interview
The road to getting a job can be a long and difficult process. Interviewing for a job is undeniably nerve-wracking and a real challenge, but it is a necessary step in order to enter the professional world. Interviewing is a skill, and it is ...
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AS TOLD TO THE SPIN
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AS TOLD TO THE SPIN • 14 mins
Mixing Board Studio Session with Sara Blask
We recorded this Studio Session between Sara and Mixing Board founder Sean Garrett as Sara recently called us from an Airstream on Blue Origin’s launch site in West Texas a few days before their sixth human flight. She talked to us about the...
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AS TOLD TO THE SPIN • 15 mins
Mixing Board Studio Session with Eva Rijser
Mixing Board Member Eva Rijser recently left her role as VP of Global Brand at Flexport, where she built the comms function from the ground up and oversaw creative, content, PR, and more. Before Flexport she spent over a decade at Edelman as...
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AS TOLD TO THE SPIN • 16 mins
Mixing Board Studio Session with Anna Ondaatje
In this Studio Session, Anna and Sean talk about what it’s like to work at a place like Playboy; why standing for nothing is far more risky than taking a stance; why specific language and nuance is important within big transformations; and, ...
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AS TOLD TO THE SPIN • 17 mins
Mixing Board Studio Session with Brandon Borrman
Brandon and Mixing Board founder Sean Garrett are members of a small fraternity of former VPs of Comms at Twitter. In this Studio Session, they talk about their shared Twitter experience in two very different eras; Twitter’s current moment (...
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AS TOLD TO THE SPIN • 20 mins
Mixing Board Studio Session with Jessica Kleiman
Here are excerpts from this Mixing Board Studio Session between Greg and Mixing Board founder Sean Garrett. Greg and Sean talk about why it’s important to always be a student of culture, generational divides and why everyone should go buy an...
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AS TOLD TO THE SPIN • 7 mins
Interview with Michael Kaye, Associate Director of Global Comms at OkCupid
Michael Kaye is the Associate Director of Global Communications at OkCupid, one of the world's largest dating apps, where he leads PR programming in the United States and for countries across Europe and the Middle East. He was previously a P...
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AS TOLD TO THE SPIN • 13 mins
Mixing Board Studio Session with Poppy Thorpe
Here are excerpts from this Mixing Board Studio Session between Poppy and Mixing Board founder Sean Garrett. They talk about the importance of the long game and the value of having brand/comms professionals on a board of directors, how to en...
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AS TOLD TO THE SPIN • 16 mins
Mixing Board Studio Session with Nancy Douyon.
Here are excerpts from this Mixing Board Studio Session between Nancy and Mixing Board founder Sean Garrett. Nancy and Sean talk about how to ask curious questions, the nobility complex and the simple steps that companies can take today to u...
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AS TOLD TO THE SPIN • 27 mins
Mixing Board Studio Session with Dan Pfeiffer
Here are excerpts from this Mixing Board Studio Session between Dan and Mixing Board founder Sean Garrett. They talk about the differences and increasing similarities between the tech and political worlds; how to manage the divide at work be...
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AS TOLD TO THE SPIN • 13 mins
Mixing Board Studio Session with Greg Swan
Here are excerpts from this Mixing Board Studio Session between Greg and Mixing Board founder Sean Garrett. Greg and Sean talk about why it’s important to always be a student of culture, generational divides and why everyone should go buy an...
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AS TOLD TO THE SPIN • 5 mins
Mixing Board Studio Session with Cody Keenan.
The freshly introduced Mixing Board community of comms and brand leaders shares insights and experiences among the membership and with organizations who want their perspective. We also want to bring our collective views to a broader audience...
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AS TOLD TO THE SPIN • 8 mins
Mixing Board Studio Session with Amanda Atkins
Here are excerpts from Amanda’s Studio Session with Mixing Board founder Sean Garrett.
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AS TOLD TO THE SPIN • 9 mins
Mixing Board Studio Session with Bailey Richardson
Here are excerpts from Bailey’s live Studio Session interview with Mixing Board founder Sean Garrett.
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AS TOLD TO THE SPIN • 8 mins
Mixing Board Studio Session with Todd Hansen
Here are excerpts from this week’s Studio Session between Todd and Mixing Board founder Sean Garrett. Todd and Sean talk about SXSW’s wild ride, the post-COVID future of events and what the next SXSW might be.
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AS TOLD TO THE SPIN • 16 mins
Mixing Board Studio Session with Eric Schultz
Here are excerpts from this week’s Studio Session between Eric and Mixing Board founder Sean Garrett. Eric and Sean talk about his time in the White House, Obama’s response to his successor and the importance of telling the truth from the po...
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AS TOLD TO THE SPIN • 17 mins
Mixing Board Studio Session with David Swain
Here are excerpts from this week’s Studio Session between David and Mixing Board founder Sean Garrett. David and Sean talk about the beginnings of Instagram, playing to your strengths, making big bets and finding your white space.
Discover
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THE INSIDE SCOOP • 4 mins
Copywriting vs Content Writing: 4 Key Differences You Should Know
It’s normal to mix up these two types of writers. Worry not, the purpose of this article is to give you a crystal clear distinction between a copywriter and a content writer so you can hire the best writer that suits the job.
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THE INSIDE SCOOP • 4 mins
Storyselling: 3 Secret Ingredients to Tell Killer Stories That Sell
For ages, we’ve been listening to stories. We don’t just listen to them. We live in them inside our minds. That’s how powerful stories are when you have the three of the most important things in any kind of story in place. People relate to...
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THE INSIDE SCOOP • 6 mins
Buyer Personas: What They Are, Why They’re Important and How To Create Them
You might have heard the term “buyer persona,” “customer avatar,” “marketing personas,” or “marketing profiles” before. While you might dismiss these terms as meaningless marketing buzzwords, developing buyer personas is actually the key to ...
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THE INSIDE SCOOP • 4 mins
Top 5 Quick SEO Wins for Your Business
Have you ever searched for something on Google? (Who hasn’t, right?) Have you ever stopped to wonder though, how and why those top ten site options you see ended up there? The quick answer: SEO. SEO, or Search Engine Optimization, is the pr...
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THE INSIDE SCOOP • 10 mins
How To Do Keyword Research for Free
In this article, I walk you through some easy ways that you can do keyword research for free. You will learn more about what keywords are, why you need to be doing keyword research, and what free tools you can use for valuable keyword suppor...
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THE INSIDE SCOOP • 5 mins
Copywriting Checklist: 27 Tips to Optimize Your Writing
There is a lot you have to consider when it comes to creating content. You need eye-catching headlines, research to back up your claims, relevant content ideas based on consumer research, targeted call-to-actions, and all the grammar and sto...
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THE INSIDE SCOOP • 3 mins
Generating Content Ideas When You Don’t Feel Creative
Content marketing is powerful. The need to always create new, exciting, and useful content for your audience is overwhelming. Luckily, there are plenty of ways keep on generating amazing content ideas that your audience will enjoy, no matter...
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THE INSIDE SCOOP • 8 mins
Why Every Marketing Professional Should Dabble in Game Development
Telling stories, working with technology, and creating visuals that carry a consistent aesthetic. These traits apply to most fields in marketing, but they apply to another exciting and rapidly changing field; game development. About a month...
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THE INSIDE SCOOP • 4 mins
Why *Not* Chasing Marketing Trends Is the Best Advice You Can Get
“Let’s include TikTok as part of our marketing strategy this year.” Working in the field of marketing always keeps you on your toes. A large part of your work involves staying on top of ‘marketing trends’. Marketers need to focus on being q...
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