"Our mission is to democratize access to marketing talent and create economic opportunity—on both Operator and Publicist,” say Lara Vandenberg Operator founder and CEO.

The past year of remote work has opened up the talent and mentorship pool. For agencies, it’s meant people can tap into expertise from all around the world. And for top marketers, the extra time from not having to commute to work or jet to client meetings has opened up opportunities to mentor others.

The start-up known as Publicist is working with brands to build and maintain that brand's image both internally and externally. Now, the company is offering a new service they call Operator, which aims to give individuals and brands exclusive access to expert advice. Cheddar speaks about the company and the new service with Publicist CEO and Founder Lara Vandenberg.

From Uber to Upwork, the gig economy touches a wide range of industries. Launched in May 2020 for the U.S. and Australia markets, end-to-end marketplace Publicist allows brands to connect with talent in PR and marketing for freelance positions. ...

Vandenberg founded Publicist to connect marketing and PR people with work and project managers with talent. ...

The platform is an online marketplace for freelance PR and comms skills. Founder and CEO Lara Vandenberg created Publicist after three years in communications and marketing with content intelligence startup Knotch. ...