Alvina Patel is the Vice President of Commercial and Brand Marketing, North America for Farfetch, the world’s largest luxury fashion marketplace. Alvina works with a diverse and talented team to build brand awareness and grow collaborative market share with Farfetch’s network of 1,000+ global boutique and brand partners serving customers in nearly 200 countries.
Alvina is an unrivaled specialist in the métiers of luxury branding, communications and marketing, having established an impressive portfolio of success over 25 years. Global powerhouses such as Christian Louboutin, Van Cleef & Arpels, Harry Winston, Hermès and Bulgari are among the venerable brands whose stories she’s crafted and marketed to enduring resonance throughout her career. She graduated with a BS in Communications from Boston University.