Lara Vandenberg is the CEO & Founder of Publicist, the company redefining the way brands hire Communications and Marketing talent. Publicist is the online marketplace to source premium pre vetted marketing and communication experts on demand. Solving a major pain point for the industry and as a thought-leader in the Future Of Work category, Lara is on a mission to transform the inefficiencies in marketing. Prior to Publicist and over the course of her career, Lara has led Communications & Marketing from high growth tech and consumer startups to large enterprises. Vandenberg was named to the Forbes 30 Under 30 list and the B&T 30 Under 30 list for innovation in advertising.
Lara Vandenberg
CEO & Founder of Publicist
May 2020 — Present
On a mission to transform the inefficiencies in marketing. Forbes 30 Under 30 | B&T 30 Under 30
About Me
Experience
Stanford Entrepreneur at StartX
Jun 2020 — Sep 2020
•
Stanford, CA
Senior Vice President Communications & Marketing at Knotch
Sep 2017 — Dec 2019
•
New York City, NY
VP Communications at Knotch
Oct 2016 — Oct 2017
•
New York City, NY
Marketing and Communications Director at Archetypes, LLC
Mar 2015 — Oct 2016
•
New York City, NY
Consultant at Westfield World Trade Center
Apr 2014 — Mar 2015
•
New York City, NY
Public Relations and Marketing Manager at The Agency Inc.
Jul 2012 — Mar 2014
•
Sydney, AU
Operator can advise on
Mentorship
Providing guidance, knowledge, and connections to aid in advancing your career.
Investor Relations
Learning how to communicate with investors, shareholders, and the financial community.
Business/Product strategy
Help determining the direction of your business and what you want it to look like in the future as well as defining what you hope to accomplish with your product, and how to plan to do so.
Why book a 1:1 meeting?
Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of leading marketers and communications specialists via video consultations. Operators are seasoned leaders with years of experience in marketing and communications across all industries. The Operator service removes barriers that have historically existed between top experts in the field and individuals looking for seeking guidance for project guidance, advice, inspiration and so much more. Individuals can browse Operators profiles, which include their bio, meeting rate and calendar availability, and can book and pay for a 60 minute meeting. Once the booking is confirmed, a calendar invite and meeting video link are automatically sent to meeting participants.
FAQ
What is Operator?
Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of global leaders, one video call at a time.
Who is Operator for?
Operator is for any individual or brand that is seeking domain expertise advice, business strategy guidance, mentorship or support from our curated group of leading marketers and communications specialists.
How is Operator different than the Publicist marketplace?
Operator was created to support individuals who are looking for advice, support or inspiration from Experts. Operators share guidance but they do not produce any tangible deliverables. While brands can hire talent from Publicist platform for strategic support, The Publicist marketplace is geared towards brands who are looking to hire talent to execute on specific projects or deliverables. The Publicist marketplace and Operator offerings are complementary. With Operator, individuals and brands will gain valuable insights and get specific guidance on anything from how to scale a business, to what it is like to run a marketing and communications team and so much more. Once they’ve received advice, they can go to the Publicist marketplace and search for talent to execute on new initiatives.
How it Works
Browse
Individuals browse Operator’s profiles and rates
Payment
Individuals pay for the meeting using Stripe and are not billed until 24 hours before the meeting
Invitation
Once the meeting is accepted, Operator sends calendar links & meeting details to participants