Jennifer Olsen is currently the Chief Marketing Officer of UNTUCKit, a 9-figure, hypergrowth developer, marketer, and multi-channel retailer of men’s apparel (e-commerce, 85+ stores in North America and the UK, catalog). UNTUCKit is a Kleiner Perkins portfolio company.
During her 25-plus-year career, Ms. Olsen has held Board, P&L, CMO, and advisory roles with VC-backed, private, and public companies.
At UNTUCKit since 2018, she leads a 9-figure e-commerce/DTC business, marketing, and customer relationship management. Under her leadership, the e-commerce channel has delivered double-digit revenue growth.
In addition, she built a data-backed marketing strategy, team, and infrastructure that enabled UNTUCKit to scale from 30 to 85+ retail stores in 2 years and respond to the COVID crisis. Ms. Olsen also led UNTUCKit’s investment in a sustainable swimwear brand and is advising its hypergrowth strategy.
Ms. Olsen is currently a non-executive Board member of Goodkind Co. She’s an advisor to Victress Capital, a venture firm focused on early-stage consumer companies, and Alpha NYC, a community of technology founders, CEOs, and influencers.
She previously advised Modsy, a Series-C maker of interior design visualization software, True&Co., a digital-first lingerie company acquired by PVH, and Chairish, a Series-B online marketplace for high-end furniture, art, and décor.
Before joining UNTUCKit, Ms. Olsen held executive marketing roles with Yahoo! (VP), StitchFix.com (CMO), Crate & Barrel (CMO), and Gap, Inc. brand Piperlime (Founding CMO).
Ms. Olsen has an MBA, Marketing & Strategy from the Kellogg School of Management at Northwestern University and an undergraduate degree from Colgate University.