Dana Larson has been connecting people with content for longer than she cares to admit in print. In that time, she has served as award-winning copywriter and creative director, founder and leader of a successful Portland, Oregon-area full-service advertising agency, architect behind thriving content strategy practices at two leading San Francisco Bay-Area digital firms, and an executive-level event strategist for Freeman, Jack Morton, Opus Agency, and InVision Communications.
Dana was instrumental in the development of leading content franchises, Boost My Business Spotlights and What Matters Now for Facebook. She has written articles on content strategy and marketing that have moved industry players into taking sides and taking action. She has spoken at key industry events as well as corporate events for leading innovators such as Energy Upgrade California, McKesson, and Oracle. But what continues to fuel her passion most is delivering winning content strategies for clients such as Alaska Airlines, Amazon, Dell Technologies, DocuSign, Facebook, First Republic Bank, Stanford Health Care, Wells Fargo, Visa, and others. She is a firm believer in the power and potential of content—not just to reach corporate marketing goals, but to change the conversation and experience organizations have with their customers.